Marketing Scams Uncovered

marketing scams tips and tricks Mar 24, 2022

Marketers do a really good job of making the general public think that they are eating healthy by slapping nutrition buzzwords on a processed food label.

Where do we see this?

Boxed crackers, macaroni and cheese, and cereals will come out with organic versions.

  • Pastries, cookies, and cakes will offer gluten-free and vegan options.
  • Chip bags will add “prepared with avocado oil.”
  • Sugary cereals will add a healthy item and advertise “made with flaxseed” all over the box. 

While all of these claims may be true - and there is definitely a benefit for vegans or people who avoid gluten to choose these options - IT DOES NOT MEAN THAT THEY ARE HEALTHY!

These nutrition buzzwords and trendy ingredients just make us perceive them as healthier. But here's the truth...

Whole foods require about 25 chews per mouthful. Processed foods, on the other hand, tend to be broken down in about 10 chews or less per mouthful. 

That means that the delicious, comforting, satisfying experience is over quickly, and you’re left wanting more! However, when you eat whole foods, you eat slower and give your brain a chance to realize you are full before you overeat. 

Your brain was built to seek comfort and pleasure. Understanding this allows you to understand WHY you want those colorful packages of delicious processed foods and you can then use that understanding to decide if you want to buy it or not.

Knowledge is POWER.